FAQ
What is Hinoki?
Hinoki is a Japanese cypress tree long valued for its clean aroma and durability. Its wood and essential oil are used in architecture, bathing culture, and everyday objects. Explore the cultural and sensory roles of Hinoki in the Hinoki Index.
Are Hinoki products natural?
Yes. Our formulas are mostly organic, plant-based, cruelty-free, and free from artificial color.
Do you use synthetic fragrance?
Never. We use only pure Hinoki oil—unblended, elemental.
How does Hinoki help with relaxation?
The natural aromatic oils in Hinoki wood release a gentle woody note, offering a uniquely Japanese way of connecting with nature during daily routines.
How is the scent of Hinoki different from perfume?
Hinoki is naturally soft, quiet — never as strong as perfume.
What makes our Hinoki products unique?
Our authentic Hinoki essential oil is sustainably sourced from Japan, focusing on a single pure note and handcrafted in small batches in the U.S.
What makes Hinoki a thoughtful gift?
A single pure note of Japanese Hinoki, made in small batches — for anyone drawn to something quietly natural.
What's the difference between Hinoki Noir and Hinoki Noir Red?
Both carry the same single pure note — Hinoki. Hinoki Noir Red is built on Japanese Tsubaki, Camellia Japonica — a beauty tradition in Japan since the Edo period, rich in oleic and linoleic acid.
What is Imabari Towel?
From Japan’s leading textile region, Imabari towels are crafted using soft spring water and time-honored techniques for extraordinary absorbency and touch. A Closer Look
Is your towel collection sustainable?
One towel style, Luxe Mini, is woven from upcycled Imabari yarn. All are built to last."
How do I care for my towel?
Wash gently with cold or warm water. Hang dry or tumble dry low. No bleach or softener should be used.
Do you ship internationally?
Yes. Please select a shipping carrier at checkout. Taxes and duties are not included in the shipping cost and may be collected by your local customs office upon delivery. Note: While we strive for timely delivery, transit times are estimates and may be influenced by local customs processing or carrier delays.
Can I return my order?
Returns and exchanges are accepted within 10 days of delivery, unused and in original condition. Iconic Objects, sale items, and gift cards are final sale.
How soon will I receive my order?
We ship from New York. Orders ship within 1–2 business days. Delivery time depends on your location and carrier selection at checkout. For full details, see our Shipping Policy.
Do you offer gift wrapping or a message card?
Yes. Leave a note at checkout — wrapped our way, message included.