In Imabari, soft spring water flows through the production process. This clear, gentle water allows cotton fibers to be rinsed and finished cleanly—one of the qualities that defines Imabari towels. The result is a towel that absorbs right away, leaving a smooth, dry touch.
Craft follows a consistent standard. Each towel is woven with precision, then tested for absorbency: it must sink in water within seconds.
What defines Imabari
- The cotton is treated gently, preserving its natural softness.
- The weave balances air and density, giving both lightness and substance.
- The finish remains clean, allowing the material to perform as it is.
In daily use
An Imabari towel feels soft from the first use, and continues to hold its texture over time. Water is drawn in quickly, leaving the skin dry without friction.
A towel grounded in material, made with care, and meant to be used every day.
Built on the foundation of Imabari—soft water, precise weaving, and immediate absorbency—the Japanese Super Stretch Towel is custom developed with stretch woven into the weft.
It adapts to the body with a natural, close feel, in an oversized form that wraps with ease.
