TE PLUS TE products are formulated without sulfates, SLS, SLES, parabens or artificial colors. A short ingredient list, and one note of pure Hinoki.
Sulfates are foaming agents found in many cleansers, used for a rich lather and a strong clean. Hinoki Body Wash cleanses with plant-derived decyl glucoside and lauryl glucoside instead, for a soft lather that leaves the skin’s natural oils in place.
Parabens are a family of preservatives. In the European Union, five of them have been prohibited in cosmetics since 2014, while others remain permitted within set limits. TE PLUS TE chooses to leave all parabens out.
No colors are added to TE PLUS TE products. Each keeps the natural tone of its ingredients. For those who love color, nature has its own: clays, turmeric, blueberries.
All of this ingredient language can feel complicated. Our view is simple: a few ingredients you can read, and one you can smell — Hinoki.
